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FAMD · MADE BY PEEL LLC

Privacy Policy

Last updated · September 12, 2026

Famd helps adults discover and connect with other families in their area. We designed Famd to collect only the information reasonably necessary to provide the service.

1. Who may use Famd

Famd is intended only for individuals who are 18 years of age or older and located in the United States. Children may not create Famd accounts. Adults provide any limited child information themselves; it is not collected directly from children.

2. Information we collect

Depending on the features you use, we may collect account information from Apple or Google such as your name, email address, authentication identifiers, and information needed to maintain and secure your account. We do not receive your Apple or Google password.

You may provide adult profile information such as your first name, age or age range, general household information, city, ZIP code, neighborhood or general area, interests, activities, work status, how long you have lived in an area, an abstract family avatar, and other information you choose to provide.

  • For children: age, gender, and interests only. Famd does not require children’s names or photographs.
  • For location: approximate device location with permission, or manual city and ZIP entry. Famd does not require precise GPS for core matching and does not display a home address or exact real-time location in discovery.
  • For Play Groups and meetups: group membership, invitations and join requests, group messages, event details, RSVP response, selected attending adults or children, and public venue details. A Play Group host may provide a full address only through the protected private-home meetup flow.
  • For matches: an optional adult profile photo or last name that you choose when to share.
  • For chat: text messages needed to provide messaging. Famd chat does not support sending photos or files.
  • For Quick Connect: an opaque invitation token used to route a connection link into the app. The website does not resolve or display family details from the token before authentication.

3. How we use information

  • Create and maintain accounts; provide family discovery, matching, messaging, Play Group membership, meetup planning, RSVP, and approximate geographic matching; and personalize your experience.
  • Display public venue information for an event and, for a private-home meetup, disclose the address only to the host and a family that currently has a Going RSVP for that event.
  • Provide support, investigate reports, prevent fraud, harassment, abuse, and misuse, and enforce our Terms and Community Guidelines.
  • Maintain and improve Famd, analyze product activation, engagement, reliability, and performance, comply with legal obligations, and protect Famd, our users, and others.

4. Mobile analytics and crash reporting

Famd uses Amplitude Analytics for product activation and engagement analytics and Sentry for application errors and crash reporting. These tools are not used for advertising attribution. We use the same provider projects across staging and production, with events labeled with the appropriate app environment.

Amplitude may receive app-open and authentication-completion events, family-onboarding completion, discovery participation, connection or interest actions, match creation, successful text-message-sent events, Play Group and meetup actions such as creation, viewing, joining, RSVP, reporting, or venue selection, event timestamps, account type, locale, platform, app environment, and a pseudonymous installation or device identifier. After authentication, Famd may use the internal Supabase Auth user ID as Amplitude’s user identifier.

Famd does not intentionally send these providers names, email addresses, children’s names or identifying information, message contents, photos, exact addresses or precise location coordinates, passwords, authentication tokens, payment information, or arbitrary family-profile data. Automatic advertising IDs, carrier information, device model, operating-system details, language, IDFV, App Set ID, and IP-address collection are disabled in Amplitude where supported by the SDK.

Sentry is configured without intentional user identity association. PII collection is disabled, and request data, breadcrumbs, user data, arbitrary extras, and raw error messages are scrubbed before reporting. Performance tracing, profiling, failed-request capture, and session replay are disabled for launch.

  • Amplitude and Sentry are service providers used to operate, improve, and secure the app; they are not used to sell personal information or provide behavioral advertising.

5. How matching works

Famd may use information about you, your family, your general location, your interests, and children’s ages, genders, and interests to help identify families who may be compatible. Certain details may be used privately for matching or filtering without being displayed publicly. Famd does not guarantee compatibility, friendship, identity, safety, or the accuracy of information provided by another user.

6. How information is shared

Information on your profile may be visible to other users as part of discovery and matching. An adult photo or last name may only become available after a match or when you affirmatively choose to share it. Text sent through Famd chat is visible to the recipient. Play Group members may see the group’s privacy-aware member and attendee information, group messages, and event details available to that group; attendee lists do not show child names or photos. When you remove, replace, or revoke a shared photo, Famd updates what it serves, but a photo already viewed, loaded, or saved by another person may remain on that device or in that person's own copy.

A private-home meetup address is not added to a public place catalog, shown in discovery, included in share previews or push notifications, or visible to a group member who has not confirmed they are going. It is shown only to the host and families with a current Going RSVP. Changing an RSVP to Not going removes future in-app access, although a person may retain a copy already viewed or saved.

Service providers may process information on our behalf for cloud database, authentication and storage, analytics, crash reporting, push notifications, infrastructure, and security. We may disclose information for legal, safety, security, fraud-prevention, or emergency reasons, and as part of a business transfer when permitted by law.

7. Quick Connect and marketing attribution

Famd may provide Quick Connect links such as famd.app/c/<opaque-token>, generic invitations such as famd.app/join/<opaque-token>, or staging equivalents. These links use an opaque token to route an invitation into the app. The marketing fallback page does not resolve or display family or group details before authentication and asks people to reopen the link after installing the app. The mobile app does not claim deferred deep-link recovery through the website.

The Famd marketing website may use Tally to collect early-access beta interest. The website may preserve UTMs and anonymous community identifiers such as fb_01 or pg_01 so Tally can report which marketing link generated a signup. The mobile app does not integrate with Tally, Facebook, WhatsApp, AppsFlyer, Adjust, or Branch, and Famd does not currently connect those marketing identifiers to mobile accounts.

8. Advertising and sale of personal information

Famd does not contain third-party behavioral advertising. Famd does not sell personal information to advertisers. If practices materially change, we will update this policy and provide disclosures or choices required by law.

9. Retention and deletion

We retain information as reasonably necessary to provide Famd and meet legitimate legal, security, fraud-prevention, and safety needs. Provider retention periods may vary by provider, configuration, and account plan; we do not claim that Amplitude or Sentry data is automatically deleted unless a deletion workflow has been explicitly configured.

When you delete your account, we delete or de-identify associated Famd personal information except information we reasonably need to retain. Limited information may remain temporarily in encrypted backups until overwritten through the normal backup lifecycle. You can delete from account settings or use the instructions at famd.app/delete-account.

10. Your choices

  • Edit your profile and control optional information.
  • Choose whether to reveal certain information to matches, use manual location entry, and control push notifications.
  • Unmatch, block, or report users, and delete your Famd account.
  • Contact us to ask questions about analytics or crash reporting, request access or deletion where applicable, or ask us to review a privacy concern.

11. Children’s privacy and security

Famd is not directed to children. We ask adults not to provide children’s full names, contact information, or unnecessary identifying information. We use reasonable administrative, technical, and organizational measures designed to protect information, but no service can guarantee absolute security.

12. Contact us

Questions, privacy concerns, or data-deletion requests may be sent to privacy@famd.app. Legal questions may be sent to legal@famd.app. General support is available at support@famd.app. Famd is operated by Made by Peel LLC in Florida. Please do not send passwords, authentication tokens, children’s names, exact addresses, or other unnecessary sensitive information by email.

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